10/31/2023 0 Comments Diversity and inclusion statementCrafting a DE&I strategy and statement may seem intimidating, but there are a few fundamentals that can help guide your work. You’ll use the principles outlined in the statement to help you make decisions big and small, and you’ll also be able to refer back to this statement when diversity, equity, and inclusion (DE&I) issues come up in the future. Like a mission and vision statement, in this message, you can encapsulate what you stand for and your goals for your business going forward. One important starting point is drafting a diversity and inclusion statement for your website. Every business is different, but diversity, equity, and inclusion are common threads, and it’s vital to figure out how you’re going to express your values to your audience. This includes not only the imagery used but also the messaging sent out through various channels. Almost overnight small business owners and entrepreneurs must rethink how they show up online and what causes they support. The global pandemic and social unrest have fundamentally shifted how business is done. This increased focus has given forward-thinking businesses the mandate to develop a brand strategy that addresses the diverse and evolving customer needs and expectations. Over the past year, there have been many conversations centered on change through diversity, equity, and inclusion, and social justice.
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